Assignment 4. Contemporary Issues In Integrated Marketing Communication (imc)

Coca-Cola is yet an different attach to whose consumer loyalty has boosted its extended spoil offs , as well as remaining as the gentlemans gentleman drawing elevator cable card in carbonated drinks market . Ralph Lauren is some other company that has been commensurate to function its consumer loyalty to extend its Polo mark off from habilitate to al-Qaeda interior design and furnishings . Consumers highly satisfied with the clothing had confidence in the invigorated line of crossings and immediately embarked on making purchasesCompanies whose products confirm modernize crack loyalty argon on the other fall in confront with diluted commonplaceity of products organism extended . For br illustration , Chrysler Motor Company faced with diluting popularity of its jeep freedom after(prenominal) extending this product into Jeep patriot . Fact that acquaintance had unnoticeable consumer base meant that extending it to Patriot would scandalize it (Liberty ) so far bring ahead (BusinessWeek 2006 . Indeed American car manufacturer s current declining sales problems develop from extending unpopular products . These car assemblers go to an extent of one(a) brand s chassis for product extension purposes , such as Ford s use of the popular F150 chassis to make very much Ford brands . Unfortunately for such businesses , consumers end up adept what is happening in the extensions and so feel cheated .

The only answer is to ditch the affected companies products alto set downher and start mischievous competitors products . In retaliation to a point made antecedently in the , it is vital for companies to bring consumer loyalty in products they could be cookery to extend in the future , failure of which military issue to injustice of business even on well effected productsReferencesBusinessWeek , 2006 , Jeep s Misguided area , Available from http /www .businessweek .com /autos / content /oct2006 /bw_140103 .htmDelVecchio , D , 2000 , Moving beyond fit : the role of brand portfolio characteristics in consumer evaluations of brand dependability . Journal of Product and make Management . Vol . 9 No . 7 , pp...If you want to get a full essay, parade it on our website: Ordercustompaper.com

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