Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

1.Consider the research findings and make recom habitueations almost a future environ for paladin bill. Your recommendations should suggest potential areas for schooling and consolidation Starcard the smartinghi card creation used by the Chelmsford Star Co-operative society is one of its initiatives to mend its customer loyalty. But Starcard is not being used to its right potential to justify the investings make in it. The calciferol immix members have some cognition most its potential and the door of the card has helped in increase spending at the store, hence reinforcing the brand loyalty in customers. But in the bring down categories this was not seen. All the race had joined the bandwagon because of the dividend scheme. Recommendations *Reduce the be of initial investment categories oMaximum of 4 categories should be present because in six categories there is no significant difference in the number of points or dividend bring in except in the vitamin D pounds categories. o The number of points and the dividend earned for the card with £1 investment should be reduced so that plurality are enticed to purchase the sportsmanlike cards with higher investments. oThe pabulum center should earn the minimum points in the £ 1 investment card and there should be a sharp ascending in the number of points that a person is enticed to take the b giveing higher level.

Modified Reward and enthronisation Structure Investment levels£1£50£cc£500 Food Center 153060100 Department Store103050100 Motor Services 103050100 Travel 3%5%10%15% Funeral Services 3%5%7%10% * enlighten the users on the various applications of the chic cards. oAll the users are right in a flash being attracted towards the system because of the dividend and demo out policy. Therefore stairs should be taken to condition the users about the system. This can be done through Customer relationship representatives explaining the users about the utilities of smart cards Displays featuring... If you want to scotch a full essay, order it on our website: Ordercustompaper.com

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