dell, Inc. Mitzi Hamp Managerial Accounting BUS 630 Oscar Lewis 04 September 2011 dingle, Inc. What is Dells strategy for success in the marketplace? Does the follow commit primarily on a customer intimacy, functional honesty, or ware leadership customer pry proposition? What pass judgment go fors your conclusion? Dells business strategy combines its direct customer seat with highly efficient manufacturing and supply chain wariness system of rules and an emphasis on standards-based technologies. This strategy enables Dell to declare oneself customers with shining value; high- select, relevant technology; customized systems; superior function and support; and products and go that are easy to buy and go for (DELL, 2005, p.1). agree to Noreen, Brewer, & Garrison (2011), customer intimacy is saying, You should choose us because we visit and respond to your individual needs better than our competitors (p. 6). That usable excellence is saying, Y ou should choose us because we nooky take products and services faster, more than conveniently, and at a lower price than our competitors (p. 6). That product leadership is saying, You should choose us because we offer higher quality products than our competitors (p. 6).
With that said, Dell relies on a combination of customer intimacy and operational excellence. This can be supported by Dells get wind tenets: a direct relationship is the most efficient mode to the customer, customers can purchase custom-built products and custom-tailored services, Dell is a affordable leader, Dell provides single point of a ccount superpower for its customers, and non! -proprietary standards-based technologies deliver the best value to customers (Dell, 2005, p. 1-2). What business risks does Dell face that may threaten its ability to satisfy stockholder expectations? What are virtually examples of control activities that the company could use to reduce these risks? (Hint: Focus on pages 7-10 of the 10-K.) As with any...If you fate to get a full essay, regulate it on our website: OrderCustomPaper.com
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