Teknosports (Bus 101) - Search Document

CASE 10 TeknoSport: Communicating to Prevent Change Priscilla S. Rogers University of Michigan, Ann bower AS A regional MANAGER of Sales for TeknoSport, you pull off the marketing of all TeknoSport products and serve for four of the companys stores in the metropolitan cranial orbit of Helsinki, Finland. Founded in 1980 in Turku, a major city in west Finland, TeknoSport is a mid-sized, highly competitive retail barter specializing in sports facts of life equipment with 19 of its own stores throughout Finland, Sweden, and Norway. In addition to whirl standard brand-name products, the firm also has some(a) special products manufactured for it to a lower place the TeknoSport label, products ranging from ski caps to electronic devices. allplace the years, TeknoSport has developed a reputation for selling technologically advanced(a) products and athletic product packages including electronic equipment, such as cardiac monitors, electronic weights, and video-playback syste ms. For example, TeknoSport recently won a profitable sign to upgrade all the athletic equipment at the Kerttula Sports study in Raisio near Turku, as well as to assemble video-playback systems for athletes and coaches to followup performance.

In fact, the Raisio tiedottaa (Raisio Informs), a city paper distributed slack to every household in Raisio, published a peculiarity figment on this effort. It had a photograph of Olympic meretricious medalist, Mr. Pertti Karppinen, and unmatchable of TeknoSports modernistic hires, Mrs. Anja Tirronen, demonstrating the state-of-the-art rowing machine TeknoSport instal led in the Kerttula Arena. The bind compare! d Mr. Karppinens rowing ability with Mrs. Tirronens across-the-board experience about the rowing equipment. TeknoSports Sales Training schedule (STP) Since 1986, new hires for TeknoSports gross sales staff have been involve to established a rigorous, five-day Sales Training Program (STP). Although TeknoSport hires sales military unit with excellent athletic backgrounds, including both serviceable experience and education...If you hope to get a full essay, aim it on our website: OrderCustomPaper.com

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