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Tuesday, February 4, 2014

Case 1

In 2000 Merck & Co. was facing a situation where a clap of homelys for its popular do dosess, including Vasotec, Mevacor, Prinivill and Pepcid were verbotensmartting set to expire. These doses collectively generated $5.7 gazillion in worldwide sales for Merck (17.4% of total revenue), which is a subprogram that was pass judgment to decline substantially with the expiration of the protective patents. Merck has the chance to pass Davanrik, a new dose that has the potential to shell out depression and obesity, from a small company called research research lab Pharmaceuticals . LAB lacked the resources to complete the FDA acclamation lick for the drug, and approached Merck with an offer to permission the drugs compound. Under the proposed arrangement, Merck would be responsible for the approval litigate for the drug, its effect and marketing. Merck primarily developed new drug compounds internally through research, however, they would occassionally suppleme nt these internal initiatives with arrangements with biotechnology companies. possess 1 of the case shows that Merck had been steadily increasing research expenses surrounded by 1997 and 1999. In 1997 the company spent $1.6 billion on research which they change magnitude to $2.06 billion by 1999. The LAB licensing discernment presented Merck with the opportunity to manufacture Davanrik exclusively for a period of 10 old age. LAB had a 17 year patent on the drug, with extensions, and it was estimated that the approval process would take approximately septet years. Merck did not have the sumptuousness of time, and since Davanrik was at the end of the pre-clinical phylogeny phase, this would save Merck ten years compared to developing a drug within its own R&D. The drug was also large-hearted from the consumer perspective since it addressed the disclose of both obesity and depression. The drug was initially developed to speak depression, but the impact of the drug on receptors in the wor! ld brain and serotonin administration controls meant that the drug could also...If you want to get a full essay, locate it on our website: OrderCustomPaper.com

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