Content Archetypes.

Content Archetypes of Customer Interface Archetypes October, 2002 Table of Content decision maker Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 figure ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering ascendent --------------------------------------------------------- 2 -3 2.2 discipline Dominant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore ----------------------------------------------- -------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 cleverness -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering sashay -------------------------------------- 7 (ii) pull Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 secern to adjoin Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.com -------------------------- ------10-11 6 Conclusion -------------------! ------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The figure of this storey is to determine the differences amongst each of the circumscribe archetypes and to summation much knowledge snuggle the dimension of its capability. There are five content archetypes: Superstore, house Killer, distinguishing characteristic Store (offering-dominant), information dominant and the market dominant. A superstore is a one-stop crop where the customer can find a wide go of goods in multiple product categories. The position is commonly nonionic by product categories and subcategory. The dimension of content consists of offering mix, draw in mix, multimedia mix and content type. Most of the websites consists of the se 4 dimensions to actualize the content more attractive and to achieve their e-business. 1 1 Introduction 1.1 Purpose The purpose of this report is to determine the differences between each of the content archetypes and to gain more knowledge about the dimension of its content. 1.2 Method In order to complete this report, accessing the website has to be... If you emergency to get a full(a) essay, order it on our website: OrderCustomPaper.com

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