Define and Explain Branding Principles with Examples

Define and explain Branding principles with examples? Principle 01 KEEP IT straightforward- maven most common mistake that marketing and advertising throng do is that they hypothesise a lot through their ads. so hold up it innocent so it remains in discernment of consumer for longer extent of time. because one big idea is best. Example- 1. Subway focus on health 2. Nestle on health. 3. Nike say provided do it 4. Addidas say impossible is nonhing. 5. Gulahmad of uplifted class 6. Sana safina tonicity lawn for summers. 7. Daewoo express provide arctic and timely journey. On average one person is hit by 500-1000 ads in one day. onsumer toleratenot saturate all of them. It should be personal and simple means talk about consumer, tell how customer can bring down maximum benefit through it. Principle 02 WORD OF MOUTH hit IN MASSES- This rule builds the inciter. its difficult to build chump only if through advertising. its heavy to build advertising and public relation billet by side. many dots and cons fails to build carry. those who survived only through media, public traffic and word of mouth. PUBLIC RELATION ACTIVIST- 1. Paid documentaries by baharia town. 2. GEO news. 3. news on facebook on launching new brands. . Promotion in magazines originally brand comes i. e. tooti fruit in nation magazine 5. Can course news to the media, write about the elements. 6. Photography Result of activist is not predictable i. e Amazon. com had good HR. RED BULL doing PR activities near the globe not spending much on ads but on PR. Principle 03 DEFINE USP OF YOUR BRAND- Focused on that point which is its strength,on which brand is powerful. because that point consumerwi ll not for range. Broadly define traits of your brand either it is large-minded/small,expensive/inexpensive,local/international.Narrow down list to define your brand. Examples- NIRALA initially was a local business organization but now national brand in sharjah and dubai. CHAMMAN init ially was in Lahore now in different cities i. e Islama foul,multan,Karachi. MASOOMS in Lahore Karachi and multan. SHAAN MASALA was local brand but now it is international one. STARBUKS harward idea in mid 1980 to form chain of coffee houses. TOY R US initially just they remembering on small scale now leading kids store for toys video games dolls action figures. Belong to different nice but creation focused and different is best. cattered messages on too many traits rather be focused on single/few traits is in effective way. One cannot be every thing to every one. One have to get in to mind of consumers scattered message is not effective. Principle 04 DIFFERENCIATION IS THE primal- If you cant be different then brighten it different. what make your company and your output different from the compotators. EXAMPLES- 1. Balli ki chay-sitting environment is different for pause out for boys. 2. Gans ink- making ink they differentiated by displace chocolates in packaging of ink to attract consumer. . Pepsi give shaan tikka masala to attract customers. 4. glacial yogurt differentiated as it is replacement of ice-cream and low sugar having little calories. Principle 05 1ST BRAND ADVANTAGE- Its not about the quality of the product or the size of the marketing budget. most often its not about being the first one. being first in mind not in market. Examples- 1. Coke is first carbonated. 2. Polaroid was the first instant exploitation camera. 3. Fedex was first company of ship packages overnight across the US. 4. Lado marka first textile wasing soap. . Haleeb sab sa garha doodh first tetra pak. These companies and their products succees in being the first to gain space in our mind. when first gain advantage then other stand its merchantman and by doing better marketing they can beat compition in consumer view. just what if u not 01? Strong 2nd is not a bad in business. world buyers like choices. if you have a choice to dumbfound 2nd in marketcompete hard a gainst leader and permote your general category. Examples- 1. Macdonalds is 1 in fastfood chain buts ubway is 1 in healthy food. 2.Coke 1 but pepsi 2 3. Merinda 1 in orange flavor and 7up in lemon flavor. 4. Mobilink 1 in business class but ufone in youth. Principle 06 PERCEPTION AND QUALITY Its not about the quality of the product but similarly the perception of quality that really counts. if it is branded it is automatically encourageable. Example- 1. PIZZAHUT is an international chain perception built its pizza pass on be best but those who taste local lassani pizza is also high quality with low cost. 2. LAYS is high quality as compares to superintendent CRISP though it is also good in taste.If cost is high it is understood of best quality Often the price tag is major(ip) contributor to the perception of quality. we are quick to connect the cost of something to the pry we place on it. our judgement of the quality may tilt base on other factors. but actual cost is indeed and important factor in influencing the perception of quality. its almost impossible to separate the value of the product from the actual cost in our mind. we immediately assumed that the low priced items is of least qualityand the most expensive of the best quality.Principle 07 BE reproducible AND PATIENT- Building a brand is not voiced. It takes time and effort to build a brand and maintain the quality of your product or service. The key is to show consistency and patience. brands cannot be build overnight. EXAMPLES- * Quaker oates (since one hundred twenty-five year) * Coke since 1987 In order to stay on target and to amaze consistent image in the market place. you mustiness institutionalize your brand within the organization. Otherwise when you have change in personnel invariance your brand will change. ith branding most of the time change is not good. Principle 08 WRITE YOUR OWN BRAND DEFINITION- Despite change in market directions personnel or ad agencies your brand must be constant. one must writeth e quality and specifications of the brand. brand diffrenciation not define what they do rather who they are and want to present themselves as. it can serve as yardstick from which to judge. EXAMPLE- Expensive, high quality products, easy going, friendly ,customized care. Whatever you provided write it down on paper.