Lux target audience Essay

First mannish Brand Ambassador Shahrukh Khan (female following) lx derived from the word luxury has evermore used successful film actors of the time such as Madhubala, Hema Malini, Kareena Kapoor to bear the product. Leader in the marketplace (14.4%) Lux has been facing intense rival from Wipro Consumers Santoor (8.8%) and ITCs Vivel and Fiama di wills which have been gaining market share much faster. -Started run into as a feminine skin and beauty soap in 1925.-Focuses on external beauty (fine odours) can play with fragrances idea -Targets classifiable Indian mindset of outer beauty (more active stance on beauty) -An aspiration for every girl living in rural country uses personalities from the silver screen, which makes it an inspirational mail -Uses Bollywood connect to communicate the same (movie-loving tush audience) -Theme Combination of style and romanceDemographicGender Female develop 16 35Income Middle Income Group. Targets the urban and semi urban hurry ing middle class and middle class segment of the population, who falls under(a) A to C of SEC Target Area Urban and rig urban Middle and Upper Middle ClassLifestyle shop at movie watcher (genre romantic) (can use Multiplex as the media) Liking for fragrance Day Dreamer? Advertisement driven Status certain Looks conscious Liking for new clothes Advertisers belovedInfluencer retailer can be the influencer.Recent Signed Sonam Kapoor and Dhanush as Brand Ambassadors. commute in positioning?The brand is slowly moving away from a beauty soap for a star to a soap for couples. musical composition the overarching Lux celebrity quotient has remained intact since 1929 when Leela Chitnis promised smooth skin through Lux, the brand positioning has shifted.Good to know-Many variants-Labelling prominent, female model-Introduced Mini Lux for Rs. 5 (45gms.) Not sure whether it is available in the market now. -Lacks androgynous appeal