Wednesday, February 20, 2019
Learning process in behaviour Essay
Learning is a permanent salmagundi in doings ca phthisisd by experience. The learner does non need to cast the experience directly we can also learn by detect others .It is an ongoing action. Our knowledge of the world is continually being revised as we are exposed to new stimuli and receiving ongoing feedback that allows us to modify our behavior when we find ourselves in a similar position againPsychologists who nurture studied acquisition have developed advanced therories on the make of learning. Here we volition discuss the two major approaches to learning submissive and classical conditioning.Classical ConditioningIt occurs when a stimulus that elicits a reaction is diametrical with another stimulus that initially does not elicit a retort on its own.A Russian physiologist , Pavlov introduced classically conditioned learning by pairing a neutral stimulus ( a tam-tam ) with a stimulus known to cause a salivation to dogs ( he squirted dry out meat powder). The powde r was an unconditioned stimulus because it was capable of causing the response. over clipping, the dog has learned to associate the bell with its meat powder and get down to salivate at the toilsome of the bell only. The drooling of these canine consumers because of a sound now has a linked to feeding time, was a conditioned response ( CR ).This basic of classical conditioning applies to responses controlled by the autonomic and anxious systems. When these cues are consistently paired with a conditioned stimuli such as rat names, we as consumers may feel hungry, thirsty or ablaze when later exposed to brand cues.Conditioning egresss are much likely to occur after the (CS) conditioned andunconditioned ( UCS ) stimuli have been paired a number of times. Repeated exposures increases the strength of stimulus-response associations and prevent the decay of these associations in memory.Many marketing strategies focus on the establishment of associations between stimuli and respons es. deportmental learning principal applies to many consumer phenomena, ranging from the creation of a distinctive brand image to the perceived linkage between a product and an key need. The transfer of meaning from an unconditioned stiulus to a conditioned stimulus explains wherefore made-up brands like Marlboro, Coca-Cola or IBM can exert such potent cause on consumers.Operant conditioningOver the years behaviourist have carried out operant principals out of the narrow world of the skinner box and into the wider room of society. The use of the operant techniques to help people heighten unwanted, dangerous, or self-defeating habits in real world settings is called behaviour alteration ( applied behaviour analysis )Behaviour modification has had enormous success, behaviorist have taught parents to toilet train their children in only a hardly a(prenominal) sessions etc. as you can see from everyday world behaviour modificaton is not a science scarce an art.Operant Conditi oning process of applying the law of effect to control behaviour by manipulating its takingss.Law of effect behaviour followed by pleasant consequences is likely to be repeated behaviour followed by unpleasant consequences is not4 basic backup strategies is use in operant conditioning substantiating strengthener- ostracize reinforcement-punishment-extinction arrogant reinforcement the process by which people learn to perform acts pencil lead to such in demand(predicate) terminations. Whatever behaviour led to the positive outcome is likely to occur again, thereby strengthening that behaviour by qualification a pleasant consequences contingent onto its occurrence.Negative reinforcement Negative reinforcement is the process by which people learn to perform acts that lead to remotion of un want events or unpleasant consequence contingent onto its occurrence.Punishment administrating of negative consequences or withdrawal of positive consequences that tend to reduce the likeli hood of iterate the behaviour in similar settingsExtinction ceasation of previously established reinforcer that is maintaining a behaviour by removal of a pleasant consequence of its occurrence.Positive reinforcement can take many forms. One of the strongest is extolment and recognition for the good work. It is good reciprocates get awayment. It shifts the emphasis and energy of the manger towards a larger number of employees, rather than focus all the attention and time on poorer employees. If done correctly it can make all but the worst employees feel that the organization recognizes and appreciates their effort and contributions. If the desired behaviour is detail in nature and is difficult to achieve , a pattern if positive reinforcement called shaping can be used. Shaping is the creation of a new behaviour by the positive reinforcement of successive approximations spark advance to the desired behaviour.Negative reinforcement governs a good deal of our behaviour. close t o people dothink that it is a reasonable way to manage people at work that is, employees who engage in undesirable behaviour should expect something to happen to them. But there are some difficul get hitched withs with this approach. archetypical it creates a tens environment ( difficult to work everyday where the main want is to prevent unpleasant outcomes ) secondly, relationships often deteriorates when superiors represent a constant affright to be avoided.There can be adverse side effects in using punishment. An action intended to punish may sooner be reinforcing because it brings attention-the recepient of punishment often responds with anxiety ,fear or fierceness-the effectiveness of punishment is often temporay, depending heavily on the presense of the punishing person or circumstances-most misbehaviours is hard to punish immediately thus resutingin the reinforcement of the undesired behaviour-punishment conveys little infoExtinction is important and kinda commonly use d. This strategy decreases the frequency of or relents the behaviour . The behaviour is not unlearned it simply is not exhibited. Since the behaviour is no longer reinforced, it give reappear when it is reinforced again. Whereas positive reinforcement seeks to establish and maintain desirable work behaviour, extinction on the other hand is intended to weaken and eliminate the undesirable behaviourLaw of contingent reinforcement states for reward to have the maximum reinforcing tax it must be delivered only if the desired behaviour is exhibited . Secondly, the law of immediate reinforcement states , the more immediate the delivery of a reward after the occurence of a desirable behaviour, the greater the reinforcing value of the reward.Timing of postiove reinforcementa) the continuous reiforcemnt muniment administers a reqrd each tie a desired behaviour occursb) b) an intermittent or patila reinforcement plan rewars a behaviour only periodically. 4 varieties of partial reinforc ement schedule a) Fixed interval schedulesb)Variable interval schedulesc)Fixed ratio schedulesc) Variable ratio schedulesIn general , a mange can expect that the continuous reinforcement will draw a desired behaviour more quickly than will intermittent reinforcementSteps in positive reinforcement political platformidentify specific behaviour that are to be changed must be accurate and reliably observed and then recorded. Behaviour should be measurable and observable. determine the links between the bearing behaviour, its consequences and stimulus condition principal to the beaviour)develop and set specific behaviour goals for each person and target behavioursrecording process toward the goalapply appropriate consequences rewards, punsihmnets,extinction
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