Competitive Advantage Case Study Example | Topics and Well Written Essays - 2000 words

Competitive Advantage - Case Study ExampleIn such a scenario the firm give be able to sustain its hawkish advantage. This becomes a great advantage to the company since it enjoys a long - term advantage free from imitations. No affaire the magnitude of competition a good sustainable competitive advantage prevails. (Collis and Hussey, 2003)1) The market positions - Under this we have the companys structural assets, financial, reputation assets, and lastly technological assets. either these assets can greatly determine the performance of a given company.followed. These guidelines help in the development of the firm and highly determine the competitive advantage of the firm compared to other firms. If a company takes the right path of the development track then it is likely to have a sustainable competitive advantage everywhere the other companies and vice versa.Rolls Royce has various sources of competitive advantage some of which are similar to those practiced by Tesco while oth ers are different. The company has introduced a trusty business approach that has assured consistency and wealthy business. (Gilbert, 1999)The company is applying merging and acquisition as a dodge for example the acquisitions of Cooper Energy Services, Allison engine Company Vickers among others have helped the firm in creating new business opportunities for its marine, civil energy and defence industries. This has also widened its range of products thus creating new markets for the products. The company has a management team that takes care of all the customers requirements, attends to them and ensures that all customers are satisfied. All the companys planned goals are well delivered on the line of recruitment, the company has filled the elderly management positions with new human force thus injecting fresh ideas in the company, two third of these senior management team are selected from within the company, they indeed know how the company runs while a third are recruited out side the company who bring new notions and suggestions on improving the companys business activities. (Gilbert, 1999)The company has got strategy of increasing the sales volume. New and modern engines have been delivered with boosted ripeness in the bass of installation. Overhaul and repair activities have also received a tremendous increase following the companys increased technological levels attached to the production of quality products. The company has realized increased assortments on its services. This had made its customer base to increase a thing that gives it competitive advantage over the other firms.Investing in new civil engines and the capability of powering a broader range of aircrafts has given it some competitive advan